Items related to Why CRM Doesn′t Work: How to Win by Letting...

Why CRM Doesn′t Work: How to Win by Letting Customers Manange the Relationship: How to Win by Letting Customers Manage the Relationship (Bloomberg) - Hardcover

Newell, Frederick

 
9781576601327: Why CRM Doesn′t Work: How to Win by Letting Customers Manange the Relationship: How to Win by Letting Customers Manage the Relationship (Bloomberg)
Hardcover
ISBN 10: 1576601323 ISBN 13: 9781576601327
Publisher: John Wiley & Sons, 2003

Synopsis

CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to say what they really want?   In Why CRM Doesn′t Work , leading international marketing consultant Frederick Newell explains why it′s time to change the game to CMR (Customer Management of Relationships). CMR allows companies to empower customers so they′ll reveal what kind of information they want, what level of service they want to receive, and how to communicate with them––where, when, and how often. It is a bold solution for businesspeople at all levels in all industries who want to stay ahead of the curve in the development of customer loyalty.   Newell shows by lesson and example why the current CRM isn′t working, what needs to change, and how to put the CMR philosophy to work––without additional expense. The book includes case studies of good and bad relationship marketing from companies as diverse as Kraft Foods, Procter & Gamble, Budweiser, Charles Schwab, Dell, IBM, Lands′ End, Sports Authority, Radio Shack, and Staples.   With the knowledge in this book, a company can learn to build long–term relationships and bring in profits instead of relying on one–time sales. Why CRM Doesn′t Work is important reading for companies of every size that are trying to satisfy and sell to today′s consumer.

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About the Author

Frederick Newell, a leading international marketing consultant and CEO of Seklemian/Newell, has helped giant multinationals as well as small businesses around the world develop and manage customer relationship strategies to strengthen customer loyalty and increase profitability. Newell is the author of loyalty.com, Wireless Rules, and The New Rules of Marketing. He can be reached at frednote@aol.com .

"About this title" may belong to another edition of this title.

Publisher
John Wiley & Sons
Publication date
2003
Language
English
ISBN 10 
1576601323
ISBN 13 
9781576601327
Binding
Hardcover
Edition number
1
Number of pages
264