E-business Book: A Step-by-step Guide to E-commerce and Beyond (Bloomberg) - Softcover

Smith, Dayle M; Housel, Thomas J

Softcover

ISBN 10: 1576600483 ISBN 13: 9781576600481

Publisher: Bloomberg Press, 2001

Synopsis

thinking about starting an e-business? daunted by the dot-com shakeout? in this practical new guide to the perils and pitfalls-and enormous opportunity-of e-business today, the message is clear: keep the faith, but keep your eyes wide open. whether you`re starting a new enterprise or changing your current operation and implementing e-business strategies, the e-business book will help you master the tools that will give your business staying power.

in lively, straightforward terms, informed by loads of real-world examples of internet initiatives that have worked, author dayle smith lays out a dozen essential steps for entrepreneurs building a solid plan for long-term success. among other things, this e-business road map will show you how to flesh out your e-business concept; investigate the competition; “circuit-test” your business model before you roll it out; market your products, services, and web site; build alliances; create a strong business team; sustain your new e-business for the long haul.

About this title

Book Description

whether you`re starting a new enterprise or changing your current operation and implementing e-business strategies, the e-business book will help you master the tools that will give your business staying power.

Edition details

• Publisher: Bloomberg Press
• Publication date: 2001
• Language: English
• ISBN 10: 1576600483
• ISBN 13: 9781576600481
• Binding: Paperback
• Number of pages: 272