Presents methods for introducing a community to the Developmental Asset message through local media, print advertisements, press releases, and flyers, and also shows ways to network and recruit asset champions for a more organised, influential initiative.
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Karolyn Josephson has more than eight yeas of experience in communications and has led community-based public relations efforts through her work in congregational life as a Christian education director. She lives in Minneapolis, Minnesota. Kalisha Davis is an associate editor at Search Institute.
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