Acquiring, Processing, and Deploying: Voice of the Customer

3.5 avg rating
( 2 ratings by GoodReads )
 
9781574442908: Acquiring, Processing, and Deploying: Voice of the Customer

Do you want a better understanding of who your customers are? Do you want to learn how to acquire the customer voice? The next decade will be the decade of the customer. Meeting their wants, needs, and desires better than anyone else will be paramount to your organization's success. Acquiring, Processing, and Deploying Voice of the Customer gives you the tools you need to develop a Voice of the Customer (VOC) plan from beginning to end.

Shillito describes the delicate customer-company balance. He covers the various components types of VOC such as voice of the company, voice of the designer/engineer, and voice of marketing that must be integrated through the use of an interdisciplinary team to achieve a sustainable competitive advantage for the enterprise. The author not only discusses VOC but also includes a hybrid model - Customer Oriented Product Concepting (COPC) - for deploying VOC into a product or service design that balances the needs of the customer with the needs of the enterprise.

All of these elements go into developing a successful VOC process. However, timing is key. Shillito presents a step-by-step template for integrating VOC into the fuzzy front end of the commercialization process. He demonstrates how product development teams can get an early focus and stay on course during the commercialization process. The book provides a set of breakthrough tools that may be used to obtain and deploy VOC.

The most comprehensive VOC guide available, Acquiring, Processing, and Deploying Voice of the Customer provides you with the techniques required to shape a product or service so that their elements balance customer and company needs while being affordable to both. It describes qualitative and quantitative processes integrated into a system to determine the customer's wants and how you can meet them. The new methods found in this book will put you ahead of your competition and ahead of the crowd.

"synopsis" may belong to another edition of this title.

Review:

Understanding customers' needs and wants is a key success factor for new product commercialization. The techniques described in this book enable the distillation of customer data into information useful to the product development team. Having used many of these techniques, I have found them to be best applied in the earliest stages of product planning and development and significantly enhance the effectiveness of other Best Practices such as Value Engineering, Design for X and FMEA.-Chris Tsai, Project Manager, Six Sigma Black Belt, Eastman Kodak Company

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Shillito, M. Larry
Published by CRC Press (2000)
ISBN 10: 1574442902 ISBN 13: 9781574442908
New Hardcover Quantity Available: 3
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description CRC Press, 2000. Hardcover. Book Condition: New. Bookseller Inventory # P111574442902

More Information About This Seller | Ask Bookseller a Question

Buy New
62.05
Convert Currency

Add to Basket

Shipping: 2.40
Within U.S.A.
Destination, Rates & Speeds

2.

M. Larry Shillito
Published by Taylor Francis Ltd, United Kingdom (2000)
ISBN 10: 1574442902 ISBN 13: 9781574442908
New Hardcover Quantity Available: 1
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2000. Hardback. Book Condition: New. 243 x 163 mm. Language: English . Brand New Book. Do you want a better understanding of who your customers are? Do you want to learn how to acquire the customer voice? The next decade will be the decade of the customer. Meeting their wants, needs, and desires better than anyone else will be paramount to your organization s success. Acquiring, Processing, and Deploying Voice of the Customer gives you the tools you need to develop a Voice of the Customer (VOC) plan from beginning to end. Shillito describes the delicate customer-company balance. He covers the various components types of VOC such as voice of the company, voice of the designer/engineer, and voice of marketing that must be integrated through the use of an interdisciplinary team to achieve a sustainable competitive advantage for the enterprise. The author not only discusses VOC but also includes a hybrid model - Customer Oriented Product Concepting (COPC) - for deploying VOC into a product or service design that balances the needs of the customer with the needs of the enterprise. All of these elements go into developing a successful VOC process. However, timing is key. Shillito presents a step-by-step template for integrating VOC into the fuzzy front end of the commercialization process. He demonstrates how product development teams can get an early focus and stay on course during the commercialization process. The book provides a set of breakthrough tools that may be used to obtain and deploy VOC. The most comprehensive VOC guide available, Acquiring, Processing, and Deploying Voice of the Customer provides you with the techniques required to shape a product or service so that their elements balance customer and company needs while being affordable to both. It describes qualitative and quantitative processes integrated into a system to determine the customer s wants and how you can meet them. The new methods found in this book will put you ahead of your competition and ahead of the crowd. Bookseller Inventory # AA69781574442908

More Information About This Seller | Ask Bookseller a Question

Buy New
69.78
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

M. Larry Shillito
Published by Taylor Francis Ltd, United Kingdom (2000)
ISBN 10: 1574442902 ISBN 13: 9781574442908
New Hardcover Quantity Available: 1
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2000. Hardback. Book Condition: New. 243 x 163 mm. Language: English . Brand New Book. Do you want a better understanding of who your customers are? Do you want to learn how to acquire the customer voice? The next decade will be the decade of the customer. Meeting their wants, needs, and desires better than anyone else will be paramount to your organization s success. Acquiring, Processing, and Deploying Voice of the Customer gives you the tools you need to develop a Voice of the Customer (VOC) plan from beginning to end. Shillito describes the delicate customer-company balance. He covers the various components types of VOC such as voice of the company, voice of the designer/engineer, and voice of marketing that must be integrated through the use of an interdisciplinary team to achieve a sustainable competitive advantage for the enterprise. The author not only discusses VOC but also includes a hybrid model - Customer Oriented Product Concepting (COPC) - for deploying VOC into a product or service design that balances the needs of the customer with the needs of the enterprise. All of these elements go into developing a successful VOC process. However, timing is key. Shillito presents a step-by-step template for integrating VOC into the fuzzy front end of the commercialization process. He demonstrates how product development teams can get an early focus and stay on course during the commercialization process. The book provides a set of breakthrough tools that may be used to obtain and deploy VOC. The most comprehensive VOC guide available, Acquiring, Processing, and Deploying Voice of the Customer provides you with the techniques required to shape a product or service so that their elements balance customer and company needs while being affordable to both. It describes qualitative and quantitative processes integrated into a system to determine the customer s wants and how you can meet them. The new methods found in this book will put you ahead of your competition and ahead of the crowd. Bookseller Inventory # AA69781574442908

More Information About This Seller | Ask Bookseller a Question

Buy New
73.73
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Shillito, M. Larry
ISBN 10: 1574442902 ISBN 13: 9781574442908
New Quantity Available: > 20
Seller
BWB
(Valley Stream, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Depending on your location, this item may ship from the US or UK. Bookseller Inventory # 97815744429080000000

More Information About This Seller | Ask Bookseller a Question

Buy New
75.56
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

M. Larry Shillito
Published by CRC Press (2000)
ISBN 10: 1574442902 ISBN 13: 9781574442908
New Quantity Available: > 20
Seller
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description CRC Press, 2000. HRD. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # F9-9781574442908

More Information About This Seller | Ask Bookseller a Question

Buy New
70.94
Convert Currency

Add to Basket

Shipping: 9
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

SHILLITO, M. LARRY.
Published by CRC Press (2017)
ISBN 10: 1574442902 ISBN 13: 9781574442908
New Hardcover Quantity Available: 1
Print on Demand
Seller
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description CRC Press, 2017. Hardback. Book Condition: NEW. 9781574442908 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Bookseller Inventory # HTANDREE0248154

More Information About This Seller | Ask Bookseller a Question

Buy New
75
Convert Currency

Add to Basket

Shipping: 8
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

M. Larry Shillito
ISBN 10: 1574442902 ISBN 13: 9781574442908
New Hardcover First Edition Quantity Available: 1
Seller
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description 2000. Hardcover. Book Condition: New. 1st. 164mm x 22mm x 243mm. Hardcover. Do you want a better understanding of who your customers are? Do you want to learn how to acquire the customer voice? The next decade will be the decade of the customer. Meeting their want.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 279 pages. 0.503. Bookseller Inventory # 9781574442908

More Information About This Seller | Ask Bookseller a Question

Buy New
87.68
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

8.

Shillito, M. Larry
Published by Taylor and Francis (2000)
ISBN 10: 1574442902 ISBN 13: 9781574442908
New Quantity Available: 5
Seller
Paperbackshop-US
(Commerce, GA, U.S.A.)
Rating
[?]

Book Description Taylor and Francis, 2000. HRD. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # VT-9781574442908

More Information About This Seller | Ask Bookseller a Question

Buy New
85.40
Convert Currency

Add to Basket

Shipping: 3.20
Within U.S.A.
Destination, Rates & Speeds

9.

M. Larry Shillito M Larry Shillito
Published by Saint Lucie Pr (2000)
ISBN 10: 1574442902 ISBN 13: 9781574442908
New Hardcover Quantity Available: 1
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Saint Lucie Pr, 2000. Hardcover. Book Condition: Brand New. 1st edition. 279 pages. 9.25x6.50x0.75 inches. In Stock. Bookseller Inventory # __1574442902

More Information About This Seller | Ask Bookseller a Question

Buy New
88.32
Convert Currency

Add to Basket

Shipping: 6
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

M. Larry Shillito
Published by CRC Press (2000)
ISBN 10: 1574442902 ISBN 13: 9781574442908
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description CRC Press, 2000. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX1574442902

More Information About This Seller | Ask Bookseller a Question

Buy New
95.37
Convert Currency

Add to Basket

Shipping: 3.20
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book