Do you want a better understanding of who your customers are? Do you want to learn how to acquire the customer voice? The next decade will be the decade of the customer. Meeting their wants, needs, and desires better than anyone else will be paramount to your organization's success. Acquiring, Processing, and Deploying Voice of the Customer gives you the tools you need to develop a Voice of the Customer (VOC) plan from beginning to end. Shillito describes the delicate customer-company balance. He covers the various components types of VOC such as voice of the company, voice of the designer/engineer, and voice of marketing that must be integrated through the use of an interdisciplinary team to achieve a sustainable competitive advantage for the enterprise. The author not only discusses VOC but also includes a hybrid model - Customer Oriented Product Concepting (COPC) - for deploying VOC into a product or service design that balances the needs of the customer with the needs of the enterprise. All of these elements go into developing a successful VOC process. However, timing is key. Shillito presents a step-by-step template for integrating VOC into the fuzzy front end of the commercialization process. He demonstrates how product development teams can get an early focus and stay on course during the commercialization process. The book provides a set of breakthrough tools that may be used to obtain and deploy VOC. The most comprehensive VOC guide available, Acquiring, Processing, and Deploying Voice of the Customer provides you with the techniques required to shape a product or service so that their elements balance customer and company needs while being affordable to both. It describes qualitative and quantitative processes integrated into a system to determine the customer's wants and how you can meet them. The new methods found in this book will put you ahead of your competition and ahead of the crowd.
"synopsis" may belong to another edition of this title.
M. Larry Shillito
"About this title" may belong to another edition of this title.
£ 2.95 shipping within United Kingdom
Destination, rates & speeds£ 32.77 shipping from U.S.A. to United Kingdom
Destination, rates & speedsSeller: Westland Books, Wymondham, United Kingdom
Very Good. UK stocked, available immediately. Hardcover, published by CRC Press in 2001. A superb copy throughout, in glossy illustrated covers. The contents are unmarked. Illustrated. Light edge wear only. Weight (unpacked) is 552 grams. Seller Inventory # sd4xasd552
Quantity: 1 available
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00067707717
Quantity: 1 available
Seller: The Book Spot, Sioux Falls, MN, U.S.A.
Hardcover. Condition: New. Seller Inventory # Abebooks403800
Quantity: 1 available
Seller: BennettBooksLtd, North Las Vegas, NV, U.S.A.
hardcover. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-1574442902
Quantity: 1 available
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New. Seller Inventory # 585676-n
Quantity: Over 20 available
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Hardback. Condition: New. New copy - Usually dispatched within 4 working days. 574. Seller Inventory # B9781574442908
Quantity: 1 available
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New. pp. xvi + 279 Illus. This item is printed on demand. Seller Inventory # 8365657
Quantity: 3 available
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Condition: New. In. Seller Inventory # ria9781574442908_new
Quantity: Over 20 available
Seller: Revaluation Books, Exeter, United Kingdom
Hardcover. Condition: Brand New. 1st edition. 279 pages. 9.25x6.50x0.75 inches. In Stock. This item is printed on demand. Seller Inventory # __1574442902
Quantity: 1 available
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9781574442908
Quantity: Over 20 available