Dempsey has spent over 20 years as a journalist who specializes in library sciences, and she presents this marketing guide for librarians and information professionals who need to assure funding, excite users and build relationships within the community. The author emphasizes the sudden need for librarians to develop marketing skills as a response to the popularity of online resources, and she outlines the steps for learning about marketing basics, assessing current needs, using demographic and geographic data, avoiding common marketing mistakes, employing statistics, writing formal plans and "getting the message out." Appendices include three articles from noted experts on designing promo materials and improving media relations. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
"synopsis" may belong to another edition of this title.
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4699978-6
Seller: New Legacy Books, Annandale, NJ, U.S.A.
paperback. Condition: Very Good. Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits Non-Profit Organizations, First Aid and Fire Stations! Seller Inventory # mon0000198638
Seller: Textbook Bookie, Little Rock, AR, U.S.A.
Paperback. Condition: Fair. Book in Fair condition. Seller Inventory # 9781573873680-acceptable
Seller: HPB-Ruby, Dallas, TX, U.S.A.
Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_477520996
Seller: Kloof Booksellers & Scientia Verlag, Amsterdam, Netherlands
Condition: very good. Nedford, NJ : Information Today, Inc., 2009. Paperback. 256 pp.- The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they ve never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey longtime editor of the Marketing Library Services newsletter reveals the missing link between the everyday promotion librarians actually do and the real marketing that s guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion. Library stamps. English text. Condition : very good. Condition : very good copy. ISBN 9781573873680. Keywords : , libraries. Seller Inventory # 244703
Quantity: 1 available
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 1st edition. 256 pages. 9.00x6.00x0.75 inches. In Stock. Seller Inventory # 1573873683
Quantity: 1 available
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.
Paperback. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-1573873683