Synopsis
Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners.
Reddy divides the book into eleven chapters and three appendices. Essays introduce the major ideas about the high-tech consumer and look at this consumer in business-to-business marketing. Other chapters look at the Telecommunications Act, the Internet, the importance of quality in high-tech goods, the measurement of high-tech innovators, the global consumer, and distribution considerations. The last chapter presents conclusions and implications for marketers, while the appendices look at research techniques, Internet marketing, and just-in-time retailing. The book has substantive references and author and subject indexes.
"synopsis" may belong to another edition of this title.
About the Author
ALLAN C. REDDY is Professor of Marketing at the College of Business Administration, Valdosta State University, with special interest and expertise in the study of economic growth. He is the author of numerous journal articles and three previous Quorum books: A Macro Perspective on Technology Transfer (1996), Total Quality Marketing: The Key to Regaining Market Shares (1994), and Marketing's Role in Economic Development (with David Campbell, 1993).
"About this title" may belong to another edition of this title.
Search results for The Emerging High-Tech Consumer: A Market Profile and...
Stock Image
The Emerging High-Tech Consumer: A Market Profile and Marketing Strategy Implications
Seller: Zubal-Books, Since 1961, Cleveland, OH, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 160 pp., Hardcover, very good. - If you are reading this, this item is actually (physically) in our stock and ready for shipment once ordered. We are not bookjackers. Buyer is responsible for any additional duties, taxes, or fees required by recipient's country. Seller Inventory # ZB1052483
Stock Image
The EMERGING HIGH-TECH Consumer: A Market Profile and Marketing Strategy Implications. *
Published by
Greenwood Publishing Group, * * * * *, 1997
ISBN 10: 1567200729
ISBN 13: 9781567200720
Used
Hardcover
First Edition
Seller: L. Michael, North Hollywood, CA, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Fine. B00K: Fine/As New/, 1997 (illustrator). 1st Edition. B00K: Fine/As New/, $65.54 1567200729 The EMERGING HIGH-TECH Consumer: A Market Profile and Marketing Strategy Implications. REDDY, Allan C. Greenwood Publishing Group 1997 1sT Edition, 1sT Printing. Reddish/Brown Spine With Title In Silver Inside Of A Blue Rectangle, Medium Sized Hard Cover B00K: Fine/As New/, 157 Pages, Plus Index, Pages Were Lightly Read And Are Clean And Tight To The Spine. This BooK Is Hard To Find, Will Make An Excellent Addition To Your Own Personal Library Collection, Or As A Gift. = World Wide Shipping = AVAILABLE =. Seller Inventory # 002913
Stock Image
The Emerging High-Tech Consumer: A Market Profile and Marketing Strategy Implications
Seller: SHIMEDIA, Brooklyn, NY, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Satisfaction Guaranteed or your money back. Seller Inventory # 1567200729
Stock Image
The Emerging High-Tech Consumer
Published by
Bloomsbury Publishing Plc, 1997
ISBN 10: 1567200729
ISBN 13: 9781567200720
New
Hardcover
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9781567200720
Buy New
£ 82.75
£ 4.16 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Stock Image
The Emerging High-Tech Consumer
Published by
Bloomsbury Publishing Plc, 1997
ISBN 10: 1567200729
ISBN 13: 9781567200720
New
Hardcover
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9781567200720
Stock Image
The Emerging High-Tech Consumer: A Market Profile and Marketing Strategy Implications
Seller: California Books, Miami, FL, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # I-9781567200720
Stock Image
The Emerging High-Tech Consumer
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. pp. 178 Index. Seller Inventory # 2637417347
Stock Image
The Emerging High-Tech Consumer (Hardcover)
Published by
Bloomsbury Publishing Plc, Westport, 1997
ISBN 10: 1567200729
ISBN 13: 9781567200720
New
Hardcover
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: new. Hardcover. Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners.Reddy divides the book into eleven chapters and three appendices. Essays introduce the major ideas about the high-tech consumer and look at this consumer in business-to-business marketing. Other chapters look at the Telecommunications Act, the Internet, the importance of quality in high-tech goods, the measurement of high-tech innovators, the global consumer, and distribution considerations. The last chapter presents conclusions and implications for marketers, while the appendices look at research techniques, Internet marketing, and just-in-time retailing. The book has substantive references and author and subject indexes. The essentials of a high-tech consumer "profile", then dig into the implications this holds for developing successful marketing strategies. They synthesize the current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and viewpoints to bear on it. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781567200720
Stock Image
The Emerging High-Tech Consumer
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 4 out of 5 stars
Condition: New. pp. 178 Figure, 14:B&W 6 x 9 in or 229 x 152 mm Case Laminate on White w/Gloss Lam. Seller Inventory # 38620764
Buy New
£ 92.95
£ 6.50 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
The Emerging High-Tech Consumer: A Market Profile and Marketing Strategy Implications
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # V9781567200720
Buy New
£ 96.56
£ 8.99 shipping
Ships from Ireland to U.S.A.
Ships from Ireland to U.S.A.
Quantity: Over 20 available