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Synopsis
A kaleidoscope of perspectives for packagers and marketers. Among them are research to ensure successful packaging, solid waste and environmental trade-offs, copycat packaging, why a package should be red and white, the role of design, and the consumer side.
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About the Author
Mona Doyle (Consumer Research Network, Philadelphia, Pennsylvania, USA) (Author)
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Packaging Strategy: Winning the Consumer
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Packaging Strategy: Winning the Consumer
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