The Voter's Guide to Election Polls - Softcover

Traugott, Michael; Lavrakas, Paul J.

Softcover

ISBN 10: 1566430461 ISBN 13: 9781566430463

Publisher: Seven Bridges Press,U.S., 1996

Synopsis

For the sixth presidential election running, Michael W. Traugott and Paul J. Lavrakas team up to give voters everything they need to know about election polls. When it comes to polls, the stakes are high, which is why this edition has been revised to incorporate information on the latest technologies used for data collection and data analysis. In straightforward language, the authors answer questions such as:

About this title

Review

Without a doubt, this is the best treatment of polling and its consequences that has been written in the last forty years.--Sidney Kraus, Cleveland State University

Traugott and Lavrakas have written a much-needed election survey primer. It provides a clear and concise exposition of the purposes, practices, and pitfalls of modern polling.--Andrew Kohut, The Pew Research Center

Traugott and Lavrakas provide exceptionally clear, refreshingly concise, and uniformly accurate answers to a series of citizen-inspired questions about the use of polls in election campaigns.--Thomas E. Mann, The Brookings Institution

Traugott and Lavrakas have done an outstanding job in this primer on election polls. Written in clear, easily accessible style, it should be in the required reading list of any undergraduate course that deals with public opinion and polls--and many graduate courses as well. All journalists who report poll results, including those who considering themselves to be highly experienced will find it worth their while to use this guide when reading the poll releases that come across their desks.--Irving Crespi, author ofPublic Opinion, Polls, and Democracy

From the Publisher

Comment from Thomas E. Mann, Brookings Institution
Traugott and Lavrakas provide exceptionally clear, refreshingly concise, and uniformly
accurate answers to a series of citizen-inspired questions about the use of polls in election campaigns.

Edition details

• Publisher: Seven Bridges Press,U.S.
• Publication date: 1996
• Language: English
• ISBN 10: 1566430461
• ISBN 13: 9781566430463
• Binding: Paperback
• Number of pages: 256