Advertising from the Desktop: The Desktop Publisher's Guide to Designing Ads That Work - Softcover

Floyd, Elaine; Wilson, Lee

 
9781566040648: Advertising from the Desktop: The Desktop Publisher's Guide to Designing Ads That Work
Softcover
ISBN 10: 1566040647 ISBN 13: 9781566040648
Publisher: Ventana Press,U.S., 1993

Synopsis

Using time-tested advertising techniques and many illustrations, the authors offer advice on how to increase the power and performance of ads with a solid marketing plan; build recognition through consistency; arouse curiosity, emotion and interest with the right visual; know when to use and not use special effects; create layouts that command attention and attract buyers; make effective headlines and logos; use color; create ads, flyers, exhibits, and sales materials. The techniques given are independent of any particular desktop publishing program. Annotation copyright Book News, Inc. Portland, Or.

"synopsis" may belong to another edition of this title.

Synopsis

Using time-tested advertising techniques and many illustrations, the authors offer advice on how to increase the power and performance of ads with a solid marketing plan; build recognition through consistency; arouse curiosity, emotion and interest with the right visual; know when to use and not use special effects; create layouts that command atte

"About this title" may belong to another edition of this title.

Publisher
Ventana Press,U.S.
Publication date
1993
Language
English
ISBN 10 
1566040647
ISBN 13 
9781566040648
Binding
Paperback
Number of pages
345