Synopsis
Using time-tested advertising techniques and many illustrations, the authors offer advice on how to increase the power and performance of ads with a solid marketing plan; build recognition through consistency; arouse curiosity, emotion and interest with the right visual; know when to use and not use special effects; create layouts that command attention and attract buyers; make effective headlines and logos; use color; create ads, flyers, exhibits, and sales materials. The techniques given are independent of any particular desktop publishing program. Annotation copyright Book News, Inc. Portland, Or.
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Synopsis
Using time-tested advertising techniques and many illustrations, the authors offer advice on how to increase the power and performance of ads with a solid marketing plan; build recognition through consistency; arouse curiosity, emotion and interest with the right visual; know when to use and not use special effects; create layouts that command atte
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Advertising from the Desktop : The Desktop Publisher's Guide to Designing Ads That Work
Published by
Ventana Communications Group, Incorporated, 1995
ISBN 10: 1566040647
ISBN 13: 9781566040648
Used
Softcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 2693188-6
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Advertising from the Desktop : The Desktop Publisher's Guide to Designing Ads That Work
Published by
Ventana Communications Group, Incorporated, 1995
ISBN 10: 1566040647
ISBN 13: 9781566040648
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 2693188-6
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Advertising from the Desktop: The Desktop Publisher's Guide to Designing Ads That Work
Seller: Wonder Book, Frederick, MD, U.S.A.
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Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # W02A-03134
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Advertising from the Desktop: The Desktop Publisher's Guide to Designing Ads That Work
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Advertising from the Desktop: The Desktop Publisher's Guide to Designing Ads That Work
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Paperback. Condition: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDVery good. Some creasing. *. Seller Inventory # ware53kr1921
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Advertising from the Desktop: The Desktop Publisher's Guide to Designing Ads That Work
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