Synopsis
Using time-tested advertising techniques and many illustrations, the authors offer advice on how to increase the power and performance of ads with a solid marketing plan; build recognition through consistency; arouse curiosity, emotion and interest with the right visual; know when to use and not use special effects; create layouts that command attention and attract buyers; make effective headlines and logos; use color; create ads, flyers, exhibits, and sales materials. The techniques given are independent of any particular desktop publishing program. Annotation copyright Book News, Inc. Portland, Or.
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Synopsis
Using time-tested advertising techniques and many illustrations, the authors offer advice on how to increase the power and performance of ads with a solid marketing plan; build recognition through consistency; arouse curiosity, emotion and interest with the right visual; know when to use and not use special effects; create layouts that command atte
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Advertising from the Desktop : The Desktop Publisher's Guide to Designing Ads That Work
Published by
Ventana Communications Group, Incorporated, 1995
ISBN 10: 1566040647
ISBN 13: 9781566040648
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 47540619-6
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Advertising from the Desktop : The Desktop Publisher's Guide to Designing Ads That Work
Published by
Ventana Communications Group, Incorporated, 1995
ISBN 10: 1566040647
ISBN 13: 9781566040648
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 2693188-6
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Advertising from the Desktop: The Desktop Publisher's Guide to Designing Ads That Work
Seller: Wonder Book, Frederick, MD, U.S.A.
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Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # W02A-03134
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Advertising from the Desktop: The Desktop Publisher's Guide to Designing Ads That Work
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Paperback. Condition: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDVery good. Some creasing. *. Seller Inventory # ware53kr1921
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Advertising from the Desktop: The Desktop Publisher's Guide to Designing Ads That Work
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Paperback. Condition: Very Good. Advertising from the Desktop: The Desktop Publisher's Guide to Designing Ads That Work This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781566040648
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Advertising from the Desktop: The Desktop Publisher's Guide to Designing Ads That Work
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781566040648
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