Web Navigation: Designing the User Experience offers the first in depth look at designing web site navigation. Author Jennifer Fleming offers design strategies to help you uncover solutions that work for your site and audience.Acclaimed Web design author Lynda Weinman says in the foreword to this book: "Kudos to Fleming for her excellent research, approachable tone and generosity of information. If you're looking for help in giving your site's visitors a more positive experience than they get today, this book is an excellent place to start. It provides ideas and direction, not preachy rules that apply to someone else's site."The first half of the book suggests goals and processes for developing workable navigation schemes. Topics include:
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This book makes it clear that there isn't one right pattern to a successful site. In the case of National Geographic online, she sees the way the site guides and educates the user as its main attribute. For CNET, it's the speed at which it presents well-filtered results and reviews. For Garden Escape, it's its commitment to building a community through "simple and easily used forums" while selling supplies. From design basics to concept meetings to Web heuristics, Fleming casts a wide net without diluting her message: focus on the user's experience. --Jennifer Buckendorff
Jennifer Fleming (jennifer@squarecircle.com) owns Square Circle Solutions, a Boston-area company specializing in user experience consulting and information design. Square Circle Solutions' client list includes Tripod, The Annenberg/CPB Project, EBSCO Publishing, and Shareholder Direct. Jennifer is a frequent speaker at industry conferences and has taught courses in web and computer design topics for United Digital Artists, the Massachusetts College of Art, and Naugatuck Valley Community Technical College. Jennifer has a Master's degree in library and information science and an undergraduate degree in fine arts.
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