Synopsis
By achieving what the author terms ever-cool status, brands are able to gain young customers for life.
"synopsis" may belong to another edition of this title.
About the Author
Author Gene Del Vecchio is the president of his own consulting firm in Valencia, California. He is the former senior partner, director of planning research in the Los Angeles office of Ogilvy Mather Worldwide, the world's sixth-largest agency network. While there, he developed products targeted toward children for companies including Baskin-Robbins, Disney, Good Humor-Breyers, Hershey, Kraft Foods, and Mattel.
"About this title" may belong to another edition of this title.
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Creating Ever-Cool: A Marketer's Guide to a Kid's Heart
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Creating Ever-Cool : A Marketer's Guide to a Kid's Heart
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Creating Ever-Cool : A Marketer's Guide to a Kid's Heart
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Creating Ever-Cool : A Marketer's Guide to a Kid's Heart
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Creating Ever-Cool: A Marketer's Guide to a Kid's Heart
Published by
Pelican Publishing Company, 1997
ISBN 10: 1565542568
ISBN 13: 9781565542563
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