This enlightened primer features profiles of entrepreneurs, corporations, and small-business owners who have created innovative, buyer-friendly retail spaces. From Blockbuster to Bergdorf Goodman, Prada to The Paris Apartment, Rogers and Kitchen to Eddie Bauer, readers discover how top retailers around the world have transformed selling environments large and small.
Each approach is examined in terms of aesthetics and marketability, and practical sidebars address everything from techniques for attracting customers to plans for improving traffic to tips on displaying merchandise effectively.
Aimed at inspiring and motivating customers through fun and appealing retail spaces, this guide will help owners of any size business keep cash registers ringing.
"synopsis" may belong to another edition of this title.
What catches a customer's attention in a store? What makes one display more inviting than another? What type of layout encourages lingering, longing and - most importantly - buying? Answering these critical questions and more, this title features profiles of entrepreneurs, corporations and small-business owners who have created innovative, buyer friendly retail spaces. From Blockbuster to Bergdorf Goodman, Prada to the Paris Apartment, Rogers and Kitchen to Eddie Bauer, readers discover how top retailers around the world have transformed selling environments large and small. The text demonstrates how to transform both small and large retail environments - in terms of approaches, aesthetics and marketability and provides tips and techniques for attracting customers into the store, encouraging them to stay and spend money and come back soon. Practical and philosophical issues, from ergonomic concerns to ways of welcoming customers and making them feel at home are addressed in order to help owners of any size business keep their cash registers ringing.
"About this title" may belong to another edition of this title.
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166pp., 100 colour illus. Profusely illustrated showcase of cutting edge and innovative retail design. Includes practical advice on creating successful retail spaces. Good condition. Hardback. Seller Inventory # 4284
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