Digital technology is transforming commercial photography - offering speed, efficiency and higher quality imaging. Yet, for all its advantages, the world of digital photography is rife with challenges. This handbook for using and managing digital techniques smoothly and effectively takes readers step-by-step through the entire digital process, from preparing for the shoot to studio techniques to colour management and printing issues. Visuals illustrate a range of digitally executed projects, and the author explores the pros and cons of each solution presented.
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Lee Varis is a photo-illustrator, an expert in digital image technology, and owner and founder of Varis PhotoMedia. Involved in commercial photography for 26 years, his work has been featured on movie posters, video box covers, CD covers, brochures, and catalogs. His creative imaging regularly appears in National Geographic and Fortune magazines, as well as such trade journals as PDN, New Media, and Photo Electronic Imaging. Varis has created digital imaging seminars for Apple Computer, Pixel Pond, and Julia Dean Photographic Workshops.
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