Graphic Designer's Color Handbook: Choosing and Using Color from Concept to Final Output - Hardcover

Karg, Barb; Sutherland, Rich

Hardcover

ISBN 10: 1564969355 ISBN 13: 9781564969354

Publisher: Rockport Publishers, 2003

Synopsis

Colour is one of the most essential as well as one of the most challenging elements of good design. And getting colour right is one of the greatest hurdles faced by graphic designers today. As new technologies such as computer monitors, digital photography and digital printing have evolved, the complexities of colour management have grown. This handbook offers the designer a trouble-shooting guide for all aspects of colour usage and management. To help the reader to avoid common mistakes and inaccuracies before beginning a project, the book begins by walking the reader through the basics of colour theory. From there it moves methodically through the design process, covering everything from choosing colour combinations and executing management techniques to designing with colour on the Web and obtaining optimal printing results. Conceived as a companion volume to "The Graphic Designer's Digital Printing and Prepress Handbook" and "Digital Photography for Graphic Designers", this book offers the designer a resource for questions and issues relating to colour.

About this title

About the Author

Barb Karg is a 20-year journalist who has written countless articles for newspapers and magazines and is also a published author and agented screenwriter. For over 14 years, she has also been a graphic designer and layout specialist for major publishers including McGraw-Hill, Ziff-Davis, Coriolis, Prima, and Adams Media. As Executive Vice President and Director of Operations of Lone Wolf Enterprises, a book packaging company, she is responsible for overseeing the production and editorial departments. She lives in Depoe Bay, Oregon. Rick Sutherland has witnessed print evolution first hand, with over twenty-five years in commercial printing production, management, and sales. Thorough knowledge of print production, ranging from client development and rela-tions to electronic pre-press, press operation and finishing, gives Sutherland an intimate overview of the publication processes. He lives in Depoe Bay, Oregon.

Edition details

• Publisher: Rockport Publishers
• Publication date: 2003
• Language: English
• ISBN 10: 1564969355
• ISBN 13: 9781564969354
• Binding: Hardcover
• Number of pages: 240