Certain visual images scream their message to us loud and clear: a stop sign, a skull and cross-bones, a handicapped parking sticker. The ability to take ideas and information and allow visuals that allow us to "read" them is perhaps the most basic and difficult skill of the graphic designer. This text argues that this way of seeing and creating is one that is part innate and part learned. Through visual images and descriptions, the book explains the theory behind this type of visual translation and walks the reader through examples of graphics ranging from signs and logos to advertising, packaging and events publicity. It explains how each image was conceived and why it suceeds.
"synopsis" may belong to another edition of this title.
Stephanie Skirvin is the Associate Art Director of PRINT Magazine. In addition to her work art directing, she is also a regular contributor of articles and illustrations.
"About this title" may belong to another edition of this title.
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Condition: Good. Good condition ex-library book with usual library markings and stickers. Seller Inventory # 00103373045
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1564968642I4N00
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1564968642I4N00
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1564968642I4N01
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. 1St Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP79021039
Seller: HPB Inc., Dallas, TX, U.S.A.
hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_447281143
Seller: BooksRun, Philadelphia, PA, U.S.A.
Hardcover. Condition: Very Good. First Edition. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 1564968642-8-1
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Very Good. 1St Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP96253032
Quantity: 2 available
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9781564968647. Seller Inventory # 9459727
Quantity: 1 available
Seller: Vashon Island Books, Vashon, WA, U.S.A.
Hardcover. Condition: Near Fine. Dust Jacket Condition: Near Fine. Color & b/w Illustration (illustrator). First Edition. 4to, 206pp. Illustrated. Size: 4to. Book. Seller Inventory # 0749199