Touch Graphics: The Power of Tactile Design (Letterhead & Logo Design) - Hardcover

Street, Rita; Lewis, Ferdinand

Hardcover

ISBN 10: 1564967999 ISBN 13: 9781564967992

Publisher: Rockport Publishers, 2001

Synopsis

Touch Graphics examines a wide array of innovative and often experimental graphic design pieces that have incorporated imaginative materials like fur, velvet, plastic, and metal to convey powerful messages and connect with audiences on a deeper level. Tactile designs feed our most neglected sense in a digital world that focuses aggressively on visual and audio stimulation and the authors celebrate and showcase the remarkable power they have to engender wonder, excitement, and a sense of ownership in today's consumers. An invaluable idea book and resource, this stimulating collection will inspire designers to open their minds-and their art-to include new forms and shapes, and insightful text will tell the reader the technical hurtles (if any) that were apart of the design process.

About this title

About the Author

Rita Street and Ferdinand Lewis specialize in writing on graphic design and communication. Street is the former editor of Animation Magazine, and the author of two books: Computer Animation: A Whole New World, Best New Animation Design 2, and Creative Newsletters & Annual Reports: Designing Information. Ferdinand, a former art director and copywriter, is an instructor at California Institute of the Arts and has edited numerous award-winning PBS publications.

Edition details

• Publisher: Rockport Publishers
• Publication date: 2001
• Language: English
• ISBN 10: 1564967999
• ISBN 13: 9781564967992
• Binding: Hardcover
• Edition number: 1
• Number of pages: 192