Web Design That Works: Secrets for Successful Web Design (Letterhead & Logo Design) - Softcover

Baggerman, Lisa

 
9781564967732: Web Design That Works: Secrets for Successful Web Design (Letterhead & Logo Design)

Synopsis

Web Design That Works provides an innovative approach to creating winning websites that combines pure graphic design elements with New Economy needs and solutions. It examines the most pressing challenges facing today's web designers, from how to answer the needs of diverse audiences and age groups; to how standard design elements such as usability, structure, navigation, interactivity, type, color, and layout work to make a site memorable. Through practical descriptions accompanied by screen-captures, author Lisa Baggerman closely examines twenty very diverse website designs to illustrate what makes each work, and why each is successful from a consumer, content, and design perspective. Delivering hands-on tools and valuable consumer and trend information, this cutting edge collection showcases the power of design to attract and keep a devoted Web audience.

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About the Author

Lisa Baggerman has experience in nearly every aspect of graphic design, from multimedia to environmental graphics. Former senior editor and digital design special-issue planner at HOW magazine, Baggerman also served as the acting webmaster for the How Now site (www.howdesign.com). She is currently web site manager for Chronicle Books in San Francisco (www.chroniclebooks.com) and the author Design for Interaction, User-Friendly Graphics (Rockport Publishers)

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