Synopsis
At a time when credibility is measured, in part, by the quality of a company's web presence, how does the promotion contribute to a company's communications strategy? How do you make promotions communicate key strategic messages in the most direct and useful way possible? How do you integrate promotions for both print and digital technology? How do you create layers of information that can be accessed at different levels quickly and efficiently? Promotional Design That Works explores the new realm of "cross media," in which promotions must stand out among a glut of print, Web, broadcast, and direct mail pieces that flood our world. Using an innovative blend of practical information, compelling images, and cutting edge research, the author dissects twenty cross-media promotional designs working in several mediums (web, print, etc.) to explain both what design elements make a promotion memorable and why promotions are successful from a consumer, content and design perspective.
"synopsis" may belong to another edition of this title.
About the Author
Cheryl Dangel Cullen is the founder of Cullen Communications, a public relations firm that specializes in the graphic arts industry. She is the author of Graphic Idea Resource: Photography; The Best of Direct Response Graphics, Large Graphics, Small Graphics; The Best of Brochure Design 6 and the forthcoming Then is Now; and contributes regularly to several graphic arts and printing magazines.
"About this title" may belong to another edition of this title.
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Promotion Design That Works: Secrets for Successful Promotion Design
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Rockport Publishers November 2001, 2001
ISBN 10: 1564967727
ISBN 13: 9781564967725
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Promotion design that works. Secrets for successful promotion design.
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Gloucester, MA : Rockport, 2001
ISBN 10: 1564967727
ISBN 13: 9781564967725
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Condition: Sehr gut. 143 S. Umschlag minimal berieben, sonst gutes Exemplar. - ENGLISCH - Self-Promotion Fuels Trade Show Event LPG Design -- Imagery Campaign Telegraphs Client into the New Century HGV Design Consultants -- Abstract Graphics Identify Diverse Products as a Collection Viva Dolan Communications and Design Inc. -- Revitalizing Campaign Sparks Sales for Widmer Brothers Brewery Hornall Anderson Design Works, Inc. -- Attention-Seizing Mailers Compete Amid the Clutter Cross Colours Ink -- Volkswagen's Beetle Gets Even Smaller and Wins Big Audiences Volkswagen Design Studio -- International POP Campaign Launches Fossil's Bigtic Fossil -- Photography Reinvigorates Mature Brand with Sensual, Youthful Graphics Plazm Media -- Campaign Zeros In on 2000 Iowa State Fair Sayles Graphic Design -- Nickelodeon Quietly Breaks through the Clutter of Kids' TV Programming Adams Morioka -- Children's Television Workshop Gets a New Name in Identity Campaign Carbone Smolan Agency -- Internet Server Launch Combines High-Tech with Ancient Asian Symbology Gee + Chung Design -- A Universal Symbol Propels the Graphics for Annual Campaign Pepe Gimeno-Proyecto Grafico -- Designers Put a Face on the Australian Chamber Orchestra's Identity Chris Perks Design-CPd -- Simplicity is Key to Graphic Campaign Launching Delivery Service HGV Design Consultants -- Product Launch for Haworth Inc. Doesn't Take Itself Too Seriously Square One Design -- A Party and a Series of Postcard Mailers Build Awareness for Design Firm Sayles Graphic Design -- Awareness Campaign Sells Berths on Cruise West Alaska Belyea A Law Firm's Awareness and Expansion Campaign Goes to the Dogs Greenfield/Belser Ltd. -- Celebrity Spokesperson Takes the Drag Out of Meetings Free Range Chicken Ranch -- Designers Build Identity and Innovative Product from Scratch Diesel Design -- Edgy Graphic Campaign Presents a New Way of Selling Tau Diseno. ISBN 9781564967725 Sprache: Englisch Gewicht in Gramm: 550 Mit zahlr. auch farb. Abb. - Broschiert. Seller Inventory # 932832
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