Advertising: Not-so-simple Basics for Web Designers and Their Clients (Web Works S.) - Softcover

Forbes, T.

 
9781564965646: Advertising: Not-so-simple Basics for Web Designers and Their Clients (Web Works S.)

Synopsis

From fundamental content and structure to alternative ways of presenting material, this volume explores branding on the Web. It presents a variety of hard-sell and soft-sell approaches used by the most successful advertisers on the Web.'

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