Synopsis
Direct marketing - from a simple postcard to an interactive e-mail - possesses an astonishing ability to get people to act in response to a message. But while anyone can send a message, it requires a special talent to elicit a response. Design for Response gathers together superb examples from a range of client needs and creative solutions to give marketers and designers a comprehensive, strategic understanding of why and how the best campaigns work.
Each chapter opens with a detailed case study followed by print and three-dimensional examples with a proven track record for producing results.
"synopsis" may belong to another edition of this title.
About the Author
Leslie Sherr is a former editor at Graphis, and formerly director of communications at Desgrippes Gobe & Associates, an international strategic design and brand image firm.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Creative Direct Response Design: Creative Direct Marketing...
Stock Image
Design for Response: Creative Direct Marketing That Works
Seller: Half Price Books Inc., Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_418822760
Stock Image
Design for Response : Creative Direct Marketing That Works
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. illustrated edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP16278021
Stock Image
Design for Response : Creative Direct Marketing That Works
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. illustrated edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP16278021
Stock Image
Design for Response: Creative Direct Marketing That Works
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1564963802I4N00
Stock Image
Design for Response: Creative Direct Marketing That Works
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1564963802I3N00
Stock Image
Design for Response: Creative Direct Marketing That Works
Seller: HPB-Ruby, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_459033202
Stock Image
Design for Response : Creative Direct Marketing That Works
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. illustrated edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 38926226-20
Buy Used
£ 4.81
£ 5 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Design for Response: Creative Direct Marketing That Works
Published by
Rockport Pub, Gloucester, Mass. U.S.A., 1999
ISBN 10: 1564963802
ISBN 13: 9781564963802
Used
Hardcover
Seller: Lowry's Books, Three Rivers, MI, U.S.A.
Seller rating 4 out of 5 stars
Hard Cover. Condition: Very Good. Dust Jacket Condition: Very Good. Very good condition. Size: 4to - over 9¾" - 12" tall. Seller Inventory # 117152
Stock Image
Creative Direct Response Design: Creative Direct Marketing That Works
Published by
Quarto Publishing Group USA Inc, United States, 1999
ISBN 10: 1564963802
ISBN 13: 9781564963802
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002666540
Buy Used
£ 4.38
£ 5.60 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 3 available
Seller Image
Design for Response: Creative Direct Marketing That Works
Seller: Kayleighbug Books, IOBA, Cedar Grove, WV, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. No Stock Photos! We photograph every item. light edge wear to boards and jacket; This book gathers together some of the world's best direct response programs from a range of media to give designers and clients a comprehensive, strategic understanding of why and how successful campaigns work. Includes detailed case studies followed by print, three-dimensional, and electronic examples. Seller Inventory # 060004