Who says you have to be a professional, or consult one, to consistently earn money in the stock market? Of course, the professionals who want your business do. Ellis Traub, author of Take Stock, tells you exactly how a "normal person", anyone, regardless of education or financial experience can do it...and do it easily. A college dropout and a retired airline pilot, he lost nearly everything in the stock market when he first started. As a result, he was scared away from it during his most productive years. After stumbling upon the National Association of Investors Corporation (NAIC), a non-profit, investment-educational institution, and learning then teaching its methodology, he turned his financial life around and has devoted his life to helping others avoid the misery he went through. Take Stock is as important for what it says you don't have to know as for teaching you what you should. Building on the simple concepts taught by NAIC, Traub strips away the intimidating jargon the pros use to make themselves seem more knowledgeable. Cutting the required financial vocabulary to only ten simple terms, Traub shows you, in a breezy and good-natured style, how to apply those terms to learn the only two things you need to know about an investment: If the company is good enough to buy, and, if so, the right price to pay for its stock.
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