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Perfecting Your Pitch: 10 Proven Strategies for Winning the Clients Everyone Wants - Softcover

Michaels, Nancy; Nelson, Bruce

 
9781564147776: Perfecting Your Pitch: 10 Proven Strategies for Winning the Clients Everyone Wants

Synopsis

In Perfecting Your Pitch, Nancy Michaels demonstrates step-by-step how to close the deal of a lifetime by making the pitch of a lifetime. Her 10 proven strategies show readers how to execute their pitch by following each phase of new business development: preparation, presentation, and post-pitch follow-up.


Perfecting Your Pitch offers inspiring stories, real-life examples, and proven strategies in each phase of business development. It breaks down the process of building business into easy steps, including:


Before:


  • Identifying ideal prospects.
  • Reaching top-level people within a prospect's company.
  • Seeing and being seen in the prospect's network.
  • Cultivating relationships with potential allies.


During:


  • Showcasing your expertise.
  • Submitting an outstanding proposal.
  • Anticipating questions and concerns.


After:


  • Persistently following-up with prospects while maintaining their respect.
  • Applying creative marketing in all areas.
  • Turning all clients into advocates (taking the testimonial one giant step forward).

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