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Capturing Customers.com: Radical Strategies for Selling and Marketing in a Wired World - Hardcover

Columbo, George

 
9781564145079: Capturing Customers.com: Radical Strategies for Selling and Marketing in a Wired World

Synopsis

Rather than focus on technology itself, Colombo (a writer specializing in sales and marketing) applies technology especially the Internet to existing business models, and describes the positive impact such an approach can have on sales. The book also includes interviews with figures like Seth Dodin,

"synopsis" may belong to another edition of this title.

Synopsis

Rather than focus on technology itself, Colombo (a writer specializing in sales and marketing) applies technology especially the Internet to existing business models, and describes the positive impact such an approach can have on sales. The book also includes interviews with figures like Seth Dodin, Barton Weitz, Christopher Lochhead, Bob Lewis, Ch

"About this title" may belong to another edition of this title.