Items related to Retailing Principles: Global, Multichannel, and Managerial...

Retailing Principles: Global, Multichannel, and Managerial Viewpoints - Hardcover

Lynda Rose Poloian

 
9781563677427: Retailing Principles: Global, Multichannel, and Managerial Viewpoints

Synopsis

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.

"synopsis" may belong to another edition of this title.

About the Author

Lynda Rose Poloian is now retired after teaching at Southern New Hampshire University for more than twenty-five years.

From the Back Cover

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: A Global Outlook, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing and issues of sustainability are dominant factors.

"About this title" may belong to another edition of this title.