Retailing in the Twenty-First Century 2nd Edition - Hardcover

Jay Diamond; Sheri Litt

Hardcover

ISBN 10: 1563677059 ISBN 13: 9781563677052

Publisher: Fairchild Books (UK), 2009

Synopsis

Retailing in the Twenty-First Century introduces students to the field of retailing with the most current retailing principles and practices. This comprehensive text covers such current shifts as retailers expanding into overseas markets and others repositioning themselves to respond to the latest merchandising and management trends. More and more retailers are reconsidering their customer bases and are focusing on multicultural consumer segments instead of merely relying on the "one size fits all" philosophy of the past. It is vital that both those already in the field and students who will soon enter the field be aware of the retailing principles and practices covered in this textbook.

About this title

Synopsis

To meet the needs of students seeking the most current content, this book addresses up to date topics and trends in the retail environment. New chapters and exercises cover such current shifts as retailers expanding into overseas markets and others repositioning themselves to respond to the latest merchandising and management trends. More and more retailers are reconsidering their customer bases and are focusing on multicultural consumer segments instead of merely relying on the 'one size fits all' philosophy of the past and still others are paying greater attention to the ethics of business in the running of their operations. It is vital that both those already in the field and students who will soon enter the field be aware of the most current retailing principles and practices.New to this edition - New Chapters: The Globalization of Retailing, Multiculturalism in Retailing and The Role of Ethics in the Retail Environment and Going Green. Features of specific retailers and retail-related businesses include: ACNielsen, Sephora, Zappos.com, Target Corporation, Saks Fifth Avenue, Spaeth Design, Gymboree, McDonald's, and Simon Property Group.

This book also includes 'In The News' articles from leading trade and consumer publications or on the Internet to cover every aspect of the retail scene. It features full-color photographs throughout. Chapter features include: learning objectives, chapter highlights, important retailing terms, review questions, an internet activity, exercises and projects and case problems. Instructor's Guide provides suggestions for planning the course and using the text. PowerPoint[registered] Presentation provides outlines and ideas for lectures. It is compatible with PC and Mac platforms.

About the Author

Jay Diamond is Professor Emeritus at Nassau Community College, where he served as the Chair of the Fashion, Marketing, and Retailing Department as well as the Dean of Business. His honors include the Distinguished Professor of the State University of New York, as well as the first Distinguished Achievement Award at Nassau Community College. Diamond has written numerous textbooks on fashion, retailing, and marketing. In addition, he is the creative force for Diamond Educational Productions, a company that specializes in fashion, retailing, marketing, and professional development videos.

Edition details

• Publisher: Fairchild Books (UK)
• Publication date: 2009
• ISBN 10: 1563677059
• ISBN 13: 9781563677052
• Binding: Hardcover
• Language: English
• Edition number: 2
• Number of pages: 512