Silent Selling: Best Practices and Effective Strategies in Visual Merchandising - Hardcover

Bell, Judith; Ternus, Kate

Hardcover

ISBN 10: 1563673967 ISBN 13: 9781563673962

Publisher: Fairchild Books, 2005

Synopsis

This new edition of the best-selling textbook, which captures the direction in which today's retail industry is moving, will lead students beyond the basics of visual merchandising. Experts' recent discoveries and valuable new techniques provide essential tools to create and deliver professional-quality presentations that will facilitate their move from the classroom to the workplace. Readers are encouraged to think out of the box while using Bell's Look-Compare-Innovate model, which is at the core of reinventions taking place in retail organisations worldwide.

About this title

Review

"Silent Selling is 'a current and in depth look inside the industry - it encompasses all angles of visual merchandising arts.'" - Karen Kritzer, Sheridan College, Canada

"Silent Selling does an excellent job of representing the material in a way that is easy to understand for the average to the avid merchandiser." - Kristen Ainscoe, Drexel University, US

"Silent Selling has 'very good snippets of information that will allow students and staff to explore further and be inspired to want to read on in order to grasp the entirety of the world of Visual Merchandising.'" - Colette Mawdsley, Hugh Baird College, UK

"Silent Selling offers a variety of chapter assignments and semester projects to correspond with the readings. [It includes] thorough information on store layout and types of fixtures. I really like the author's approach as they present the field of visual merchandising as something that translates to many different career paths; I really stress 'transferrable skills' to my students and I think this does a good job supporting that." - Katherine Schaefer, Columbia College Chicago, US

About the Author

Judith Bell has been corporate manager of visual merchandising for a major national retail chain since 1989. She has held leadership positions in many professional groups, including the National Association of Display Industries (NADI), Planning and Visual Education (PAVE), and advisory boards of the National Association of Store Fixture Manufacturers (NASFM) and Display and Design Ideas. Kate Ternus is fashion merchandising and marketing instructor at century college.

Edition details

• Publisher: Fairchild Books
• Publication date: 2005
• ISBN 10: 1563673967
• ISBN 13: 9781563673962
• Binding: Hardcover
• Language: English
• Edition number: 3
• Number of pages: 416