Perry's Department Store: A Product Development Simulation - Softcover

Karen M. Guthrie; Rosalie Jackson Regni

 
9781563673771: Perry's Department Store: A Product Development Simulation

Synopsis

Perry’s Department Store: A Product Development Simulation simulates the product development experience of a buyer or product developer at fictional department store Perry’s, while exposing students to the principles, concepts, knowledge, and skills needed for success in a real-world setting. This project-based text covers the entire process of developing a new line of jeans, from defining the customer to conceptualizing the product line and selecting fabric/trims to completing a specpack. The accompanying CD-ROM provides resources and worksheets to complete the simulation.

Instructors, contact your Sales Representative for access to Instructor’s Materials.

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About the Authors

Karen M. Guthrie and Rosalie Jackson Regni teach at Virginia Commonwealth University

Karen M. Guthrie and Rose J. Regni teach at Virginia Commonwealth University

"About this title" may belong to another edition of this title.