Synopsis
This book focuses on the process of merchandising and the principles applied to the planning, development and presentation of product lines in both the manufacturing and retailing sectors. It also relates the role of merchandising to other business fundamentals. Vignettes describe alternative merchandising strategies. Applications to other consumer goods are also discussed.
"synopsis" may belong to another edition of this title.
About the Author
Grace I. Kunz is Associate Professor Emerita at the Textiles and Clothing department of Iowa State University. She is a member of the International Textile and Apparel Association, the American Apparel Manufacturers Association, the American Collegiate Retailing Association, Iowa Textile and Apparel Association and Pan-Pacific Business Association. Her teaching and research interests include apparel technology, assortment planning, merchandising, product development and global issues. Her findings have been published in the Journal of Fashion Marketing and Management, Clothing and Textiles Research Journal and Journal of Small Business Strategies, among others.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Merchandising: Theory, Principles, and Practice
Stock Image
Merchandising : Theory, Principles, and Practice, 2nd Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP96755666
Stock Image
Merchandising: Theory, Principles, And Practice
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1563673533I3N00
Stock Image
Merchandising: Theory, Principles, And Practice
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1563673533I5N00
Stock Image
Merchandising: Theory, Principles, And Practice
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1563673533I3N01
Stock Image
Merchandising: Theory, Principles, And Practice
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1563673533I3N00
Stock Image
Merchandising : Theory, Principles, and Practice, 2nd Edition
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4012438-6
Buy Used
£ 6.37
£ 5 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Merchandising: Theory, Principles, and Practice
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9781563673535. Seller Inventory # 9990900
Buy Used
£ 20.63
£ 13.40 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Merchandising: Theory, Principles, and Practice
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9781563673535. Seller Inventory # 9990898
Buy Used
£ 20.63
£ 13.40 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Merchandising: Theory, Principles, And Practice
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-1563673533