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Synopsis
This introduction to the world of retailing provides a global perspective, enhanced by carefully chosen examples and visuals and by global retail profiles at the end of each unit. The multichannel approach integrates brick-and-mortar stores, e-tailing and catalogue retailing as key growth strategies for retailers and discusses the effects of September 11 on the retailing industry.
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About the Author
Lynda Gamans Poloian is Professor of Retailing and Director of the Fashion Merchandising Program at Southern New Hampshire University, where she coordinates the Netherlands Student Exchange. She was the 2000-2002 president of the American Collegiate Retailing Association (ACRA), the educational affiliate of the National Retail Federation. Her industry experience includes retail sales promotion and operation of her own multinational silk accessories business.
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Retailing Principles: A Global Outlook
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Retailing Principles: A Global Outlook [Jan 01, 2003] Poloian, Lynda Gamans
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Retailing Principles : A Global Outlook
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Bloomsbury Academic & Professional, 2002
ISBN 10: 1563671921
ISBN 13: 9781563671920
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Retailing Principles: A Global Outlook
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