Merchandise Buying and Management - Hardcover

Donnellan, John

 
9781563671906: Merchandise Buying and Management

Synopsis

The second edition of this best-selling, comprehensive text has been updated to contain the most current information on merchandising and retailing. Written for college-level courses dealing with retail buying and the management of retail inventories, the text covers topics relevant to future buyers and store-management personnel. The material is presented within the context of a contemporary retail environment.

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About the Author

John Donnellan is Dean of Business and Computer Information Systems at Holyoke Community College. For 20 years he held management, merchandising and sales promotions positions in various department and specialty stores. Donnellan frequently addresses trade and professional associations on current retailing topics.

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