International Retailing - Hardcover

Sternquest, Brenda

 
9781563671036: International Retailing

Synopsis

International Retailing provides a framework for understanding how different legal, social and economic environments affect the distribution of consumer goods worldwide. From department stores to independent retailers, superstores to convenience stores, the author profiles their environments and retail strategies.

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About the Author

Brenda Sternquist is a merchandising management professor at Michigan State University's department of Human Environment and Design. She was awarded the 2004 Outstanding Retailer Education Award from the Center for Retailing Studies at Texas A&M University. She was a speaker at the 2nd annual Greater China Supply Chain Forum where she discussed the redesign of distribution for China's highway system and logistics infrastructure.

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