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Synopsis
This text examines two important issues: how a new style is born, accepted by fashion leaders and a broader audience of consumers, and then discarded; and what social, economic and psychological factors cause an individual to adopt or reject a style. The authors discuss the evolution of the concept of fashion and what methods are used by fashion forecasters to determine consumer behavior.
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About the Author
Leslie Davis Burns is Chair of the Design and Human Environment Department at Oregon State University. She is a fellow of the International Textile and Apparel Association and has received numerous honours, including the D. Curtis Mumford Faculty Service Award. She has also co-authored Changing Appearances: Understanding Dress in Contemporary Society and has had many works published in the Clothing and Textiles Research Journal.
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