Success Leaves Clues: Practical Tools for Effective Sales and Marketing (Taking Control) - Softcover

Stanton, J.

Softcover

ISBN 10: 1563431610 ISBN 13: 9781563431616

Publisher: Silver Lake Publishing,US, 2015

Synopsis

Stanton and George debunk gimmicky theories of sales and marketing. They advocate a systematic approach to building brand recognition and customer loyalty -- regardless of whether a product or service is at the heart of a company's business. Using real-world success -- and failures -- as illustrations, the authors develop a series of clues, which help any firm develop its own sales and marketing strategies.

About this title

About the Author

RICK GEORGE was appointed president and chief executive officer of Suncor Energy Inc. in 1991; he retired in spring 2012. He was named Canada s Outstanding CEO of the Year in 1999 after leading a remarkable business turnaround at Suncor, and he received the Canadian Business Leader Award from the Alberta School of Business in 2000. George was appointed an Officer of the Order of Canada in 2007 for his leadership in the development of Canada s natural resources sector, for his efforts to provide economic opportunities to Aboriginal communities, and for his commitment to sustainable development. Originally from Brush, Colorado, George lives with his family in Calgary, Alberta.

Edition details

• Publisher: Silver Lake Publishing,US
• Publication date: 2015
• Language: English
• ISBN 10: 1563431610
• ISBN 13: 9781563431616
• Binding: Paperback
• Number of pages: 100