The ADDIE process is past its prime.
It was developed long before Agile and other iterative processes that have introduced greater efficiencies in design and development, fostered more creativity, and addressed effective stakeholder involvement. Leaving ADDIE for SAM introduces two new concepts―SAM, the Successive Approximation Model, and the Savvy Start. Together, they incorporate contemporary design and development processes that simplify instructional design and development, yielding more energetic and effective learning experiences.
This book is a must-read for all learning professionals who have a desire to let go of outdated methodologies and start creating better, faster training products today.
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Michael W. Allen is chairman and CEO of Allen Interactions, whose studios build universally acclaimed custom e-learning, provide strategic learning consulting, and train e-learning professionals in collaboration with ASTD.With a PhD in educational psychology from The Ohio State University, Dr. Allen has pioneered multimedia learning technologies, interactive instructional paradigms, and rapid-prototyping processes, bringing each forward into leading corporate enterprises. He is an adjunct associate professor at the University of Minnesota Medical School, a popular conference speaker, and a prolific writer. In May 2011, he received ASTD's Distinguished Contribution to Workplace Learning and Performance Award. In May 2012, Allen was selected by The National Ethnic Coalition of Organizations (NECO) Advisory Committee as a recipient of the 2012 Ellis Island Medal of Honor.Through a proven process and skills born from experience, Allen Interactions delivers exciting interactive solutions that enhance knowledge, skills, and performance. It is one of the most successful and highly regarded providers of custom e-learning, training, and consulting, with studios in Minneapolis, Tampa, and San Francisco.
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