Implementing E-Learning (Astd E-Learning Series, 7th Bk.) - Softcover

Cross, John A.; Dublin, Lance; Cross, Jay; American Society For Training And Development

 
9781562863333: Implementing E-Learning (Astd E-Learning Series, 7th Bk.)

Synopsis

Want to build a powerful implementation and marketing strategy for your e-learning program? This title shows you how to think like a marketing and change management professional by generating awareness for your e-learning brand, position well designed e-learning for maximum effect, and develop and implement an effective communication plan to get buy-in for your program.

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