Value Management: Creating Competitive Advantage (Crisp management library) - Softcover

Kaufman, J.

 
9781560524847: Value Management: Creating Competitive Advantage (Crisp management library)

Synopsis

This is an accessible book about the concept of Value Engineering, which is a problem solving method that cuts across disciplines. The concept was pioneered by General Electric and the U.S. Navy and is widely used in, many technology industries. The focus here is on the new use of Fast (Function Analysis System Technique) in TQM, and other processes, which can now be directed at marketing. It is the new application of techniques from engineering to develop a better match between a product and the market.

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About the Author

Jerry Kaufman is founder of J.J. Kaufman Associates, Inc., a Value Management services company.

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