Logos: Development of Visual Symbols - Softcover

Skaggs, Steven

Softcover

ISBN 10: 1560521899 ISBN 13: 9781560521891

Publisher: Crisp Publications Inc, 1994

Synopsis

There may be prettier or more expensive books on the development of simple logos, but none better than this look at the work of a single project and the issues it must balance. There may be prettier or more expensive books on the development of simple logos, but none better than this look at the work of a single project and the issues it must balance.

About this title

From the Author

A peak over the designer's shoulder...
_Logos_ takes a behind the scenes look at the design of one particular trademark for one "very particular" client. Every sketch from thumbnails to final master art is presented along with the designer's and client's reactions to each direction. The story of the commission is interrupted to discuss the larger issues that frame the design process. This is a book about decision-making and the balancing act all designers walk (with their clients): balancing between intuitive creativity and cold analysis. An unique feature of _Logos_ is an appendix in which all 254 sketches are organized by concept and chronology. That way, the connection of ideas can actually be traced. The "struggle" is mapped out. Dear readers: don't hesitate to email me your comments!

Edition details

• Publisher: Crisp Publications Inc
• Publication date: 1994
• Language: English
• ISBN 10: 1560521899
• ISBN 13: 9781560521891
• Binding: Paperback
• Number of pages: 128
• Editor: Kepler Kay