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Growing Complexity of the Global Marketplace: 2 (International Research in the Business Disciplines, 2) - Hardcover

 
9781559386227: Growing Complexity of the Global Marketplace: 2 (International Research in the Business Disciplines, 2)
Hardcover
ISBN 10: 1559386223 ISBN 13: 9781559386227
Publisher: JAI Press Inc., 1996

Synopsis

This volume continues this series of international business issues with an exploration of the development and growing complexity of the global marketplace. One section should be of particular interest to those involved in European business. Entitled "Enlarging the European Perspective", it deals with marketing strategy in post-Cold War Eastern Europe and European integration and banking in Greece. The international theme is further developed with chapters on Mexico, the US and Japan.

"synopsis" may belong to another edition of this title.

From the Back Cover

The second volume in a series examining international research in the business disciplines, this book discusses such topics as consumerism in the global market-place, the Japanese business perspective, and applying military concepts to corporate strategy.

"About this title" may belong to another edition of this title.

Publisher
JAI Press Inc.
Publication date
1996
Language
English
ISBN 10 
1559386223
ISBN 13 
9781559386227
Binding
Hardcover
Number of pages
235
Editor
Swanson Carl L.