Synopsis
This text argues that the re-engineering movement of today improves on the prevailing wisdom of traditional business models and is driven by expectations and a pursuit of excellence beyond the capabilities of current business theory and practice. After re-examination of customer needs, industry, markets and technology, business leaders must impart a clear vision and perspective on meeting needs in the market-place with new processes. This book is designed for executives and managers who need to redesign business systems and organizations that are fundamentally out of touch with market realities.
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About the Author
Kelvin Cross and John Feather are partners with Corporate Renaissance, Inc. Richard Lynch (rlynch@rbl.net) is a partner at Results–Based Leadership, Inc.
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