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Synopsis
The second edition of this highly successful book has been significantly updated and expanded. It is full of anecdotes on all aspects of international business including: ∗ Marketing ∗ Management ∗ Strategy Entertaining yet informative, Blunders in International Marketing enables both students and professionals to learn invaluable lessons from others′ mistakes.
"synopsis" may belong to another edition of this title.
About the Author
David Ricks is the Vice President for Academic Affairs at the American Graduate School for International Management, Arizona, USA.
From the Back Cover
The first edition of this book, published in 1983 was highly successful. This edition, full of wonderful anecdotes has been significantly updated and expanded, covering mistakes and blunders from all aspects of international business including:.
∗ Marketing.
∗ Management.
∗ Production.
∗ Translation.
∗ Strategy.
Blunders in International Business will help increase students′ understanding of international business, through learning the mistakes that others have made around the world, when introducing products to other countries.
The examples featured show just how different words can translate, with often hillarious results. For example, when translated into Swedish a brand of cereal becomes ′burned farmer′!.
"About this title" may belong to another edition of this title.
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Blunders in International Business
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Blunders in International Business
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Condition: Good. COVER SHOWS SOME GENERAL WEAR, SUCH AS SCRATCHES, RUBBING AND CREASES. paperback 100% of proceeds go to charity! Good condition with all pages in tact. Item shows signs of use and may have cosmetic defects. Seller Inventory # T-02-4860
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Blunders in International Business
Seller: Open Books, Chicago, IL, U.S.A.
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paperback. Condition: Very Good. Light edge wear. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. Seller Inventory # mon0000845298
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Blunders in International Business
Seller: Idaho Youth Ranch Books, Boise, ID, U.S.A.
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Condition: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact (including dust cover, if applicable). The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or limited small stickers. Book may have a remainder mark or be a price cutter. Seller Inventory # BU-03-07-02-0433
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Blunders in International Business
Published by
Wiley & Sons, Incorporated, John, 1993
ISBN 10: 1557864144
ISBN 13: 9781557864147
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Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 39195507-6
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Blunders in International Business
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
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Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # rev3109534642
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Blunders in International Business
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9781557864147. Seller Inventory # 9113169
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Blunders in International Business
Published by
Blackwell Pub, Malden, MA, 1998
ISBN 10: 1557864144
ISBN 13: 9781557864147
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Soft cover
Seller: Werdz Quality Used Books, Winnipeg, MB, Canada
Seller rating 5 out of 5 stars
Soft cover. Condition: Very Good+. Clean, tight, unmarked; absolute minimal shelfwear; appears unread; "This book takes a fascinating look at how mistakes are made everyday by large and small companies as they try to compete globally. Whether a translation mistake or a marketing mistake, Ricks has uncovered many informative, entertaining blunders that will make this book very hard to put down.". Seller Inventory # 001222
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Blunders in International Business
Published by
Blackwell Business, 1999
ISBN 10: 1557864144
ISBN 13: 9781557864147
Used
Trade Paperback
Seller: Alhambra Books, Edmonton, AB, Canada
Seller rating 5 out of 5 stars
Trade Paperback. Condition: Very Good. 172 pp, index. Bottom edge a little dusty. Previous owner's name verso front wrap, few circles to copywrite page. Interior o/w unmarked, spine straight and uncreased. Seller Inventory # 015438
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Blunders in International Business
Seller: SHIMEDIA, Brooklyn, NY, U.S.A.
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Condition: New. Satisfaction Guaranteed or your money back. Seller Inventory # 1557864144