Items related to Business in a Virtual World: Exploiting Information...
Synopsis
Every organization consists of two parts: the physical and the virtual. Traditionally, it has been a company's physical assets that determined its success. In the future, it will be its virtual assets knowledge. Business in a Virtual World explains the new economic laws that apply to this scenario, describes how leading-edge companies are exploiting the opportunities offered, and provides the reader with a practical tool kit to ensure survival and success in this new world.
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Review
'In a world increasingly absorbed by news of fresh internet start-ups and e-commerce initiatives, Czerniawska and Potter provide a timely reminder that the changes taking place in business go far beyone discovering new ways of retailing. The scale and accessibility of information now available means that those who find new ways of applying it - whether in strategy or in processes - will gain competitive advantage over those who are slow to understand the implications.' - The Antidote
About the Author
FIONA CZERNIAWSKA is Founder and Managing Director of Arkimeda, specialising in research and consultancy for consulting companies. She is also Director of the Management Consultancies Association's Think Tank in the UK, and lectures at London Business School and other European business schools. As a management consultant of long-standing experience, she has worked with many top companies. She is the author of Management Consultancy - What Next?, Management Consultancy in the 21st Centuryand Corporate Speak.
GAVIN POTTER is a partner in Coopers & Lybrand's management consulting practice where he specialises in assisting clients with the business aspects of information technology. He has a particular expertise in ensuring that information technology solutions serve the needs of the business and was responsible for the development of Coopers & Lybrand's benefits realisation methodology.
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