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The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database - Hardcover
Synopsis
The "Complete Database Marketer" is totally redrafted to bring it up to date with developments through 1995. Specific updates in this work include: media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing in retail chains.
"synopsis" may belong to another edition of this title.
About the Author
Arthur Hughes is Executive Vice President of ACS, Inc., a database marketing company in Reston, Virginia. He has been designing and maintaining marketing databases for Fortune 500 companies and others for more than a dozen years. He has taught economics at the University of Maryland for 32 years, and lectures in the U.S., Canada, Europe, Latin America, and Asia on marketing. He is a frequent contributor to various publications including Direct, DM News, Target Marketing, Marketing Tools, Direct Marketing and The Internatioanl Journal of Database Marketing. He lectures at more than two dozen marketing conferences yearly in the U.S., Canada, Japan, Australia, Brazil, Malaysia, and Portugal. He was a key developer of RFM for Windows, a software product for advanced marketing to customers.
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The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database
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The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database
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McGraw-Hill Education - Europe, 1995
ISBN 10: 1557388938
ISBN 13: 9781557388933
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Hardback. Condition: Good. Presents information on database marketing and includes topics such as media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; and measured marketing in retail chains. Seller Inventory # 00101922244
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The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database
Published by
McGraw-Hill Education - Europe, 1995
ISBN 10: 1557388938
ISBN 13: 9781557388933
Used
Hardcover
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Hardback. Condition: Good. Presents information on database marketing and includes topics such as media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; and measured marketing in retail chains. Seller Inventory # CIN1557388938G
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The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database
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