The Middle Market: An Integrated Approach to Increasing Share and Profitability in Banking's Most Dynamic Market - Hardcover
Synopsis
This book examines the opportunities and changes in the market, pointing out the need to redefine the role of the relationship banker, build the customer franchise, and support growth through a renewed marketing and customer support infrastructure. A multi-faceted resource drawing on the author's extensive financial consulting experience with small business and middle market-related issues, The Middle Market presents an action plan for change that results in energized, sales-focused commercial bankers, increased productivity and efficiency, and enhanced customer service-all of which can be achieved through near-tern improvements and a lower overall cost base. The Middle Market will help bankers rethink their approach to this important market and provide them with a pathway for winning the competitive wars.
"synopsis" may belong to another edition of this title.
About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
"About this title" may belong to another edition of this title.
Search results for The Middle Market: An Integrated Approach to Increasing...
Seller Image
The Middle Market: An Integrated Approach to Increasing Share and Profitability in Banking's Most Dynamic Market
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing. Seller Inventory # BSM.14ZO7
Seller Image
The Middle Market: An Integrated Approach to Increasing Share and Profitability in Banking's Most Dynamic Market
Seller: Blue Vase Books, Interlochen, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Missing dust cover, otherwise book is in good condition with some wear from normal use. Seller Inventory # BVV.1557387184.G
Seller Image
The Middle Market: An Integrated Approach to Increasing Share and Profitability in Banking's Most Dynamic Market
Published by
McGraw-Hill Education, 1994
ISBN 10: 1557387184
ISBN 13: 9781557387189
New
Hardcover
First Edition
Seller: ralph brandeal, Oakland, NJ, U.S.A.
Seller rating 3 out of 5 stars
Hardcover. Condition: New. No Jacket. 1st Edition. the book you see in photos is the book this book is brand new. Seller Inventory # ABE-1598048300452
Stock Image
The Middle Market: An Integrated Approach to Increasing Share and Profitability in Banking's Most Dynamic Market Wendel, Charles B.
Seller: Aragon Books Canada, OTTAWA, ON, Canada
Seller rating 3 out of 5 stars
Hardcover. Condition: New. Seller Inventory # RCBG--0239