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Synopsis
This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications. This expanded edition also covers international market segmentation and database marketing/single source data to help analyze market opportunities. Topics include: the pre-segmented market; physical attributes; statistical software; segmentation resources; developing global market strategies.
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From the Author
More info available on segmentation and market definition
Here are 2 new projects that you may find interesting. The Journal of Segmentation in Marketing, a biannual applied, scholarly journal is a rich outlet of the latest ideas on segmentation & target marketing. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms is a new book (forthcoming) which explains how visionary companies build markets today to become market leaders tomorrow.
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Market Segmentation
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Market Segmentation
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Market Segmentation: Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict and Model Customer Behavior
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Market Segmentation : Using Demographics, Psychographics and Other Niche Marketing Techniques
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Market Segmentation : Using Demographics, Psychographics and Other Niche Marketing Techniques
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Market Segmentation: Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict and Model Customer Behavior
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Market Segmentation: Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict and Model Customer Behavior
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Market Segmentation: Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict and Model Customer Behavior
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Market Segmentation: Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict and Model Customer Behavior
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Market Segmentation: Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict and Model Customer Behavior
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