Items related to Market Segmentation
Synopsis
This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications. This expanded edition also covers international market segmentation and database marketing/single source data to help analyze market opportunities. Topics include: the pre-segmented market; physical attributes; statistical software; segmentation resources; developing global market strategies.
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From the Author
More info available on segmentation and market definition
Here are 2 new projects that you may find interesting. The Journal of Segmentation in Marketing, a biannual applied, scholarly journal is a rich outlet of the latest ideas on segmentation & target marketing. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms is a new book (forthcoming) which explains how visionary companies build markets today to become market leaders tomorrow.
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Market Segmentation: Using Niche Marketing to Exploit New Markets
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Probus Publishing Co. (edition New edition), 1987
ISBN 10: 1557380481
ISBN 13: 9781557380487
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Seller: BooksRun, Philadelphia, PA, U.S.A.
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Paperback. Condition: Fair. New edition. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 1557380481-7-1
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Market Segmentation: Using Niche Marketing to Exploit New Markets
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Market Segmentation: Using Niche Marketing to Exploit New Markets
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1557380481I4N00
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Market Segmentation : Using Demographics, Psychographics and Other Segmentation Techniques to Uncover and Exploit New Markets
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 12855263-6
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Market Segmentation: Using Niche Marketing to Exploit New Markets
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Condition: New. Satisfaction Guaranteed or your money back. Seller Inventory # 1557380481