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Synopsis
Two business consultants offer a new approach to developing new products quickly, profitably, and smoothly. They discuss principles for assuring product integrity and customer satisfaction, compare Eastern and Western processes, and present case studies and anecdotes. Annotation copyright Book News, Inc. Portland, Or.
"synopsis" may belong to another edition of this title.
Synopsis
Two business consultants offer a new approach to developing new products quickly, profitably, and smoothly. They discuss principles for assuring product integrity and customer satisfaction, compare Eastern and Western processes, and present case studies and anecdotes. Annotation copyright Book News, Inc. Portland, Or.
"About this title" may belong to another edition of this title.
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Competitive Product Development: A Quality Approach to Succeeding in the 90s and Beyond
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