A Managers Guide To Globalization: Six Keys to Success in a Changing World - Hardcover

Rhinesmith, Stephen

 
9781556239045: A Managers Guide To Globalization: Six Keys to Success in a Changing World

Synopsis

The best-selling guide to developing a corporate culture shows the organizations how to adapt to an increasingly challenging international market. Along with a concise, complete definition of the three levels of globalization--strategy/structure, corporate culture, and people--readers will find what they need to align and integrate these areas to compete successfully in a global market. Discover what it means to go global'': how to develop a global competitiveness; how to manage complexity and organizational adaptability; how to manage uncertainty, multicutlural teams, and personal and organizational learning.

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About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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