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Synopsis
This revised work maintains that marketers must understand the statistics, economics and applications of direct marketing in order for it to work. It takes the reader through the issues in database marketing and theory, database management, statistics and modeling, economics, and vendors.
"synopsis" may belong to another edition of this title.
Synopsis
This revised work maintains that marketers must understand the statistics, economics and applications of direct marketing in order for it to work. It takes the reader through the issues in database marketing and theory, database management, statistics and modeling, economics, and vendors.
"About this title" may belong to another edition of this title.
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The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy
Published by
Irwin Professional Pub (edition 2nd), 1994
ISBN 10: 1556238096
ISBN 13: 9781556238093
Used
Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. 2nd. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Seller Inventory # 1556238096-11-1
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The New Direct Marketing : How to Implement a Profit-Driven Database Marketing Strategy
Published by
McGraw-Hill School Education Group, 1994
ISBN 10: 1556238096
ISBN 13: 9781556238093
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 2nd Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 52306705-6
Quantity: 1 available
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New Direct Marketing
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # wbs9267271789
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The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. Very Good dust jacket. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Seller Inventory # B18M-00030
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The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.3. Seller Inventory # G1556238096I4N00
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The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy
Seller: Sigrun Wuertele buchgenie_de, Altenburg, Germany
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Condition: Gut - gebraucht. 2nd Edition. Gebundene Ausgabe 512 S. Guter Zustand, ohne Namenseintrag, gebrauchter Original-Schutzumschlag Zustand: 3, Gut - gebraucht, Gebundene Ausgabe McGraw-Hill Inc.,US 2nd Edition, 1995 512 S. , The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy, Association, David Shepard. Seller Inventory # BU293948
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The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy
Published by
Irwin Professional Pub, U.S.A., 1994
ISBN 10: 1556238096
ISBN 13: 9781556238093
Used
Hardcover
Seller: Books@Ruawai, Kaipara District, New Zealand
Seller rating 4 out of 5 stars
Hardcover. Condition: Good - Age Spots. Dust Jacket Condition: Good. Seller Inventory # 048404
Quantity: 1 available
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The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy
Seller: Toscana Books, AUSTIN, TX, U.S.A.
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Hardcover. Condition: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Seller Inventory # Scanned1556238096
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The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy
Seller: BooksByLisa, Highland Park, IL, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: New. Second Edition. PHOTO AND VIDEO OF PAGES TAKEN TO SHOW CONDITION PRIOR TO SHIPPING; Stored newPHOTOS EMAILED FOR MORE SPECIFICS WHEN REQUESTED; Book. Seller Inventory # 16559
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The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy
Seller: Basement Seller 101, Cincinnati, OH, U.S.A.
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Hardcover. Condition: New. 2nd. Seller Inventory # 201221265
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