With its unique, authoritative treatment of theory and practice in database management, this work maintains that marketers must understand the statistics, economics, and efficient applications of direct marketing in order for it to work.
"synopsis" may belong to another edition of this title.
With its unique, authoritative treatment of theory and practice in database management, this work maintains that marketers must understand the statistics, economics, and efficient applications of direct marketing in order for it to work.
"About this title" may belong to another edition of this title.
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Hardcover. Condition: Very Good. New Direct Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781556233173
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Hardcover. Dust Jacket Included. ISBN: 1556233175, Hardback, 3rd printing, Fine in a Near Fine DJ; a book designed to teach "how to turn data into information and information into insight" in order to market to individuals in today's economic marketplace, book has no names or internal markings, 8vo., 535 pages., 0.0 0.0 0.0. Seller Inventory # 09049
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