Items related to New Direct Marketing

New Direct Marketing - Hardcover

Shepard, David

 
9781556233173: New Direct Marketing

Synopsis

With its unique, authoritative treatment of theory and practice in database management, this work maintains that marketers must understand the statistics, economics, and efficient applications of direct marketing in order for it to work.

"synopsis" may belong to another edition of this title.

Synopsis

With its unique, authoritative treatment of theory and practice in database management, this work maintains that marketers must understand the statistics, economics, and efficient applications of direct marketing in order for it to work.

"About this title" may belong to another edition of this title.